Draft: this page is pending legal review and may change before launch.

Privacy policy

Last updated October 25, 2026

Usage Hawk helps talent agencies and creators find ads that keep running after an agreed usage period. This policy explains what we collect, why, and the choices you have.

What we collect

• Your account: your email address, your agency or creator name, and whether the account is for an agency or a creator.
• The deals you add: creator names and social handles, brand names, usage dates and windows, content type, notes, and any fees or rates you enter.
• Ad information we find: details of ads from Meta's public Ad Library that may match your deals, such as the ad text, the page that ran it, dates, platforms and Ad Library links, plus a copy of the ad's image or video, saved so your evidence stays available after an ad is removed.
• Your actions in the app: for example which ads you confirm or mark as not yours, and the steps you record for a notice (sent, replied, paid).
• Billing: your subscription status. Payments are handled by Stripe; we never see or store your full card details.
• Technical data: a sign-in cookie that keeps you logged in, and standard server logs (such as IP address and pages requested) kept by our hosting provider for security and troubleshooting.
• Ad measurement: on our website, the Meta Pixel records which pages you visit and actions such as starting a sign-up or a plan, so we can measure our own ads on Facebook and Instagram. See Cookies and ad measurement.

How we use it

• To run the service: checking the Meta Ad Library for your deals, showing matches, working out amounts owed and preparing notices and evidence.
• To email you: sign-in links, and a daily update when something needs your attention.
• To bill your subscription, keep the service secure, and fix problems.

We don't sell your data. The only advertising use is measuring our own ads, described below; the deals, creators and ads you add are never used for it. We never contact brands on your behalf: notices are sent by you, from your own email.

Cookies and ad measurement

We use a sign-in cookie that keeps you logged in; the service doesn't work without it. On our website we also use the Meta Pixel, which sets cookies and sends Meta (Facebook and Instagram) the pages you view and actions such as signing up, starting checkout or subscribing, along with technical details such as your browser and IP address. Meta uses this to tell us how our ads perform and to show our ads to people likely to find them useful. Meta's own use is covered by Meta's privacy policy.

You can stop this by blocking cookies for our site in your browser, or by changing your ad preferences in your Facebook or Instagram settings. To ask us not to share your activity with Meta, email us at the address below. Declining doesn't affect the service.

Who processes it for us

• Supabase: database, sign-in and file storage (United States).
• Vercel: hosting.
• Stripe: payments.
• Resend: sending email.
• Meta: measuring our own ads, through the Meta Pixel on our website (see above).
• Apify: reading Meta's public Ad Library on our behalf. We send it brand names, creator handles and Facebook page identifiers to search for.

How long we keep it

We keep your account data while your account is open. Deals are monitored for up to a year after their usage window ends. If you close your account, we delete your deals, saved ad copies and account data within 30 days, except where we must keep records (for example billing records) by law.

Your choices and rights

To get a copy of your data, correct it, or delete deals or your whole account, email hello@usagehawk.com. Depending on where you live, you may have further rights under laws such as the GDPR or CCPA, and you can contact us to exercise them.

Creators named in deals

Agencies add creators they represent. The information we hold about a creator is limited to what the agency enters and what is publicly visible in the Meta Ad Library. Creators can contact us to ask what we hold about them.

Changes

If we change this policy in a meaningful way, we'll update the date above and let account holders know by email.

Questions? Email hello@usagehawk.com.