How to Get a Partnership Ad Code on Instagram and Facebook
To get a partnership ad code on Instagram, open the post, tap the 3 dots, tap Partnership label & ads and turn on Get partnership ad code. Copy the code and send it to the brand, which pastes it into Ads Manager to run your post as an ad. Below are the exact steps for new posts, existing posts and Facebook, what to do when the option is missing, and the one thing about turning the code off that most creators don't know.
Key takeaways
- The code lets a brand run one post, story or reel as a partnership ad, under your name and theirs.
- You need a professional account and public, eligible content.
- Up to 2 brands can use a code at once. You can get a new code any time.
- The code has no built-in expiry. It works until you turn it off.
- Turning it off stops new ads, not ones already running.
Get a code for a post that's already live (Instagram)
- Open the post, story or reel on your Instagram profile.
- Tap the 3 dots (Options) in the top right. For stories, it's in the bottom right.
- Tap Partnership label & ads.
- Turn on the Get partnership ad code toggle. If the post is sponsored, also turn on Add paid partnership label.
- Tap Copy, or tap Share to send the code to the brand in a direct message.
Get a code while you post (Instagram)
- In the Instagram app, create a post, story or reel.
- Tap Partnership label & ads. For stories, tap Partnership label at the top of the story.
- Turn on the Get partnership ad code toggle.
- Tap Share to post it.
- Once it's posted, tap the copy icon next to the code, or tap Share to send it to the brand in a direct message.
Get a code on Facebook
You need a Facebook Page, or a profile in professional mode.
- Find the post in your Feed or on your Page.
- Tap the 3 dots (Options) in the top right of the post.
- Tap Share partnership ad code.
- Turn on Get partnership ad code.
- Tap Copy, or send the code to the brand in a direct message.
Steps checked against Meta's Help Center on October 18, 2026. Meta renames menus from time to time, so a label in your app may differ slightly.
No code needed: let a tagged brand boost your post
If the post is sponsored and you tag the brand in the paid partnership label, you can let it boost the post without a code: in Partnership label & ads, turn on Add paid partnership label, add the brand, then turn on Allow brand partner to boost. On Facebook this only works while you're creating the post; Meta says posted Facebook content can't be turned into branded content afterwards.
Partnership ad code not showing? Check these
| Problem | Fix |
|---|---|
| Personal account | Switch to a professional (creator or business) account in Instagram settings. Partnership ads only work for professional accounts. |
| Private account or post | Partnership ads are only for public content. Make the account public. |
| Copyrighted music | Reels and stories with copyrighted music, or music from Instagram's music library, aren't eligible. Use original audio or royalty-free music from Meta's Sound collection. |
| Old reel | Reels first posted before October 15, 2021 can't be boosted as partnership ads. |
| Unsupported stickers or length | Stories: videos over 60 seconds, link stickers, poll stickers, music stickers and @mentions of other accounts aren't supported. Reels: up to 15 minutes. |
| Account not eligible | Meta requires an established presence, enough followers and no Community Standards problems. It doesn't publish a follower number. |
| Old app version | Update Instagram. Meta also shows a screen saying the content is ineligible when you turn on the toggle, which tells you it's the post, not the account. |
Turning the code off
When the deal ends, open the post, tap Partnership label & ads and turn Get partnership ad code off. The brand can no longer create new ads from that post. But Meta is clear that ads already running with the code keep running. To stop those, use Professional dashboard, Partnership ads, Active ads. Full steps are in how to remove a brand's partnership ad access.
Archiving the post doesn't help on Instagram: Meta says archived content keeps its ad code access.
Frequently asked questions
How do I get a partnership ad code on Instagram?
Open the post, story or reel, tap the 3 dots, tap Partnership label & ads and turn on Get partnership ad code. Tap Copy and send the code to the brand. You can also turn it on while posting.
How do I get a partnership ad code on Facebook?
Tap the 3 dots on the post in your Feed or Page, tap Share partnership ad code, turn on Get partnership ad code and copy it. You need a Facebook Page or a profile in professional mode.
Why is the partnership ad code not showing on Instagram?
Usually because the account is personal rather than professional, the account or post isn't public, or the content isn't an eligible format, such as a reel with copyrighted music. Reels posted before October 15, 2021 can't be used either.
How many brands can use one partnership ad code?
Up to 2 advertisers can use a code at the same time, according to Meta. You can get a new code whenever you want.
Does a partnership ad code expire?
Meta's help pages don't describe an expiry date. The code works until you turn the toggle off. Put the end date in your contract and turn the code off when the deal ends.
If I archive the post, can the brand still use the code?
On Instagram, yes: Meta says archiving does not remove ad code access. Turn the code off instead. Archived Facebook content can't be boosted as a partnership ad.
Does turning off the code stop the ad?
No. Turning off the code stops new ads being created from it. Ads already running keep running until you stop them in Professional dashboard, Partnership ads, Active ads.
Give the code, keep the end date
A code is the safest way to whitelist: one post, nothing else. It still has no end date of its own. Add the deal to Usage Hawk and it will check for the ad every day once the usage window ends. New to all this? Start with how to whitelist on Instagram.