How to Remove a Brand's Partnership Ad Access on Instagram
To remove a brand's access to run ads from your Instagram, do three things: stop any ads still running (Professional dashboard, Partnership ads, Active ads), remove the brand from Ad partners, and turn off Get partnership ad code on each post you shared. Doing only the last one isn't enough: Meta says turning off a code that's already been used does not stop active ads.
Key takeaways
- Partnership ad permissions don't expire. You have to remove them.
- Turning off an ad code stops new ads only. Running ads keep running.
- Removing an ad partner pauses its running ads, according to Meta.
- Ads the brand runs from its own account with your video won't show in your dashboard.
- Owed money for the extra time? Save the evidence before you stop anything.
Ad ran past the deal? Work out what it's worth with the free usage rights fee calculator.
First: save the evidence if you're owed for the extra time
If the ad has run past your usage end date, it's worth money. Before you stop it, screenshot the ad in Meta's Ad Library with its start date and Library ID, and note the date you saw it live. Once an ad stops, Meta doesn't promise to keep it visible in the public library. Our guide to what to do when a brand uses your content without permission covers the notice and invoice.
Step 1: stop ads that are running now
- In the Instagram app, go to your profile.
- Tap Menu in the top right.
- Tap Professional dashboard.
- Tap Partnership ads.
- Below View ads and insights, tap Active ads.
- Select the brand, then tap View ad next to the ad.
- Tap Options in the top right, then tap Stop.
Step 2: remove the brand as an ad partner
Only needed if you approved the brand's account-level request.
- In the Instagram app, go to your profile.
- Tap Menu in the top right.
- Tap Professional dashboard.
- Tap Partnership ads.
- Below Manage ad permissions, tap Ad partners.
- In the Approved tab, select the brand.
- Tap Remove next to it.
Meta says the brand can no longer create partnership ads from your handle, and ads currently running are paused.
Step 3: turn off the ad code on each post
- In the Instagram app, open the post, story or reel.
- Tap Options in the top right.
- Tap Partnership label & ads.
- Turn off the Get partnership ad code toggle below Partnership ad permissions.
- Tap Done.
On Facebook: open the post on your Feed or Page, tap the 3 dots, tap Share partnership ad code and turn off Get partnership ad code. Archiving an Instagram post does not remove the code's access, so turn it off instead.
Steps checked against Meta's Help Center on October 18, 2026. Meta renames menus from time to time, so a label in your app may differ slightly.
What each action actually does
| Action | Stops new ads | Stops running ads |
|---|---|---|
| Turn off the ad code | Yes, from that post | No |
| Remove the ad partner | Yes, from your handle | Pauses them |
| Stop the ad in Active ads | No | Yes, that ad |
| Archive the post (Instagram) | No, the code still works | No |
Ads your dashboard won't show
Your Active ads list only shows partnership ads that use your handle. If the brand downloaded your video and runs it from its own account, it needs none of these permissions, and removing them changes nothing. Search the brand's page in Meta's Ad Library to find those ads. That's the overrun most creators never see, and the one usage rights contracts are written for.
Frequently asked questions
How do I stop a brand running partnership ads on Instagram?
Stop the running ads in Professional dashboard, Partnership ads, Active ads (View ad, Options, Stop). Then remove the brand from Ad partners and turn off the ad code on each post so it can't create new ones.
Does turning off the partnership ad code stop the ad?
No. Meta says turning off a code that has already been used does not stop active ads. It only stops new ads being created from that post. Stop running ads separately in Active ads.
What happens to running ads when I remove an ad partner?
Meta says the brand can no longer create partnership ads from your handle and any ads currently running are paused.
Can a brand still run my content after I remove its access?
Yes, if it has your video file and runs it from its own account. Those ads don't use your handle, so they won't appear in your Active ads. Search the brand in Meta's Ad Library to find them.
Should I stop the ad myself or ask the brand?
If the deal is over, you can stop partnership ads yourself. If you want to be paid for the extra time, save evidence first (a screenshot from the Ad Library with dates), then contact the brand: stopping the ad first can make the overrun harder to prove.
How do I remove partnership ad access on Facebook?
Open the post on your Feed or Page, tap the 3 dots, tap Share partnership ad code and turn off Get partnership ad code. For account-level permission, remove the brand from Ad partners; Meta says account-level permissions can be turned off in the Instagram or Facebook app.
Make removing access part of every deal's end date
Add your deals to Usage Hawk with their end dates. Once each one passes, it checks the Ad Library every day, finds ads still running with the creator from either account, saves a copy and works out what's owed. Giving access? See how to whitelist on Instagram.